La Rural, Buenos Aires

La Exposición Rural (in English: The Rural Exhibition), is an annual agricultural and livestock show held in the Palermo section of Buenos Aires, Argentina. The event is organized by Sociedad Rural Argentina and both the exhibition and the society are known locally as La Rural. The exhibition has taken place in the society's Santa Fe Avenue exhibition centre and fairground, each year in July since its founding on July 10,1886. The Society was founded by Eduardo Olivera and José Martínez de Hoz with the motto 'To cultivate the soil is to serve the country', and was formerly known as 'El Solar de Palermo'. Built in the 1870s, the Society's showground features a Belle Epoque stadium and a modern exhibition hall. During the rest of the year, the exhibition hall is used for other events including trade shows. The Opera Pampa organizes shows in the stadium, showcasing the history of Argentina with zamba dances and an asado in the dining rooms. With over 10,000 members, the Society has branch offices in many parts of the country. ()