Campina Grande Travel Guide

Campina Grande, located in the Paraíba region of Brazil, is a vibrant city with a rich cultural heritage and a range of tourist attractions. Known as the "Brazilian Silicon Valley" due to its thriving technology industry, Campina Grande offers a unique blend of modernity and tradition.

One of the city's most famous events is the São João Festival, which takes place in June and attracts thousands of visitors from all over Brazil. During this time, the city comes alive with colorful decorations, traditional music, and dance performances. The festival is a celebration of the region's rural roots and includes activities such as quadrilha dances, bonfires, and traditional food stalls.

For those seeking a taste of nature, Campina Grande has several beautiful parks and natural reserves. The Parque da Criança is a popular destination for families, offering a range of recreational activities such as pedal boats, ziplines, and playgrounds. Visitors can also explore the Açude Velho, a historic reservoir surrounded by lush greenery, where they can enjoy a peaceful stroll or rent a paddleboat to explore its calm waters.

Art and history enthusiasts will find plenty to explore in Campina Grande as well. The Museum of Popular Art showcases the region's rich cultural heritage through its collection of traditional crafts, costumes, and artwork. The Museu Vivo da Rapadura is another must-visit attraction, where visitors can learn about the process of making rapadura, a traditional Brazilian sweet made from sugar cane.

Campina Grande also offers a range of culinary delights for food enthusiasts. The city is famous for its regional dishes, such as carne de sol (sun-dried beef) and bolo de rolo (a rolled cake filled with guava paste). Visitors can indulge in these local delicacies at the many traditional restaurants and street food stalls scattered throughout the city.