Nickel Theatre, St. John's

The Nickel Theatre was the first movie theatre in Newfoundland. Part of the five-cent picture show craze that brought daily movies to almost every city and town all across North America, the Nickel opened in the Benevolent Irish Society's St. Patrick's Hall on July 1, 1907, one of a chain of B.F. Keith's Nickels in New England and Eastern Canada. Three more five-cent shows opened in St. John's by October 1907, all in large pre-existing community halls like the Nickel, rather than the small storefront nickelodeon typical of the time in the United States, Ontario, and larger cities in Canada. The Nickel is remembered fondly as the beginnings of moviegoing in Newfoundland, its name used today for the local film festival. While cinema had debuted in December 1897, and moving pictures played in St. Patrick's Hall before 1907, the Nickel indeed offered the people of St. John's daily public amusement for the first time. ()