Beer in Mexico

Beer in Mexico boasts a compelling history that dates back to pre-Hispanic times when indigenous peoples consumed fermented beverages such as pulque and tesgüino. The landscape shifted dramatically following the Spanish conquest, as European-style beer brewed from barley was introduced. However, during the colonial period, beer production was severely curtailed due to stringent restrictions and heavy taxation imposed by the Spanish authorities.

It wasn't until after Mexico gained independence that the beer industry began to flourish. The arrival of German immigrants and the influence of Austrian Emperor Maximilian I in the 19th century provided a significant impetus to the industry. By 1918, Mexico was home to 36 brewing companies. Throughout the 20th century, the industry witnessed consolidation, culminating in the dominance of two giants—Grupo Modelo and FEMSA—who now control 90% of the market.

Beer holds an important place in Mexican culture, with approximately 63% of the population enjoying it. It also represents a major export commodity, particularly to the United States and over 150 other countries. Renowned Mexican beer brands such as Corona, Dos Equis, Tecate, and Bohemia are produced by Grupo Modelo and FEMSA. These companies have expanded by acquiring smaller breweries, resulting in their current dominance. Although microbreweries are emerging in Mexico, they are not yet as widespread as they are in other parts of the world.

Mexican beer is generally light-bodied and best appreciated when served cold. It is typically sold in 325 ml bottles, though some brands offer larger bottles known as caguamas. In Mexico, it is common to enjoy beer with a splash of lime juice, and beer cocktails like micheladas—prepared with light beer, lime juice, salt, and other ingredients—are also very popular.

Efforts to introduce trends such as light beer have not been as successful in Mexico as they have been elsewhere. Nevertheless, Mexican beer continues to be a favorite both domestically and internationally, with brands like Corona ranking among the best-selling beers worldwide.