Pommac

Pommac is a distinctive carbonated beverage produced by Carlsberg Sverige AB. Its unique flavor arises from a blend of fruits and berries, aged in oak barrels for three months, which imparts a sophisticated taste. The name "Pommac" is thought to be a fusion of "Pommery" a type of champagne, and "Cognac" hinting at its refined aging process. Another theory suggests the name derives from the French word "pomace" meaning the residue from pressed fruits. The exact recipe for Pommac remains a closely guarded secret.

The story of Pommac began in 1919 with Anders Lindahl, a businessman who had previously experienced failure. He established Fructus Fabriker in Stockholm, Sweden, and began producing Pommac using a recipe from a Finland-Swedish inventor. Initially, Pommac was marketed to the upper classes as an elegant, non-alcoholic alternative to wine. Over time, it gained a broader audience and became quite popular.

In the United States, Dr. Pepper introduced a diet version of Pommac between 1963 and 1969, using sodium cyclamate as a sweetener. Unfortunately, due to poor sales and the subsequent ban on cyclamate, the diet version was discontinued. The original Pommac, however, has always been sweetened with sugar.

Pommac has become a favored non-alcoholic option for celebrations, often enjoyed as a substitute for champagne. In 2004, Carlsberg in Denmark announced plans to cease production of Pommac due to financial difficulties. This decision led to a massive public outcry, including a petition signed by over 50,000 fans. The overwhelming support convinced Carlsberg to continue producing and selling Pommac, ensuring that this cherished beverage remains available.