Beer in Taiwan

Beer in Taiwan has a rich history marked by significant transformations over the years. For a long period, the beer market was dominated by monopoly products, but that all changed in 2002 with the advent of free trade laws. The principal domestic brand, Taiwan Beer, is brewed by the state-owned Taiwan Tobacco and Liquor Corporation. Recently, Taiwan Beer has been expanding its reach, exporting to China and other countries worldwide.

The craft beer scene in Taiwan is also burgeoning, with several local breweries gaining popularity. Notable names include Long Chuan, Le Blé d'Or, Jolly Brewery+Restaurant, and North Taiwan Brewing. These craft breweries are introducing fresh and unique flavors to the Taiwanese market.

The history of beer in Taiwan dates back to the era of Japanese rule. From 1922 to 1946, the first beer monopoly was established by Takasago Beer, which eventually became Taiwan Beer. Fast forward to the 1990s, Taiwan's transition towards democracy led to the liberalization of the alcohol market, paving the way for the emergence of craft breweries.

By 2008, Taiwan was producing over 400 million liters of beer annually, with most of it being consumed domestically. In 2013, beer consumption in Taiwan reached 517 million liters, with 149 million liters being imported. Beer is unequivocally the most popular alcoholic beverage in Taiwan by volume.

However, Taiwan's accession to the World Trade Organization in 2002 ignited trade disputes with China, known as the "Beer Wars." Taiwan faced difficulties exporting beer to China, which led to a boycott of Chinese beers in Taiwan and increased the recognition of Taiwan Beer. By 2004, foreign beer labels comprised only 18% of the Taiwanese market, with Taiwan Beer dominating the rest.

Today, Taiwan's beer market is a dynamic blend of traditional favorites and innovative craft brews, catering to the diverse tastes of consumers both domestically and internationally.