Toobs

Toobs, a beloved Australian snack, were first created in 1954 by Albert Cranum and were subsequently acquired by The Smith's Snackfood Company. These potato-based snacks were renowned for their unique shape and variety of flavors, such as Chicken, Oriental, Oats, and Mexican Party. However, the original tomato flavor stood out as the most iconic and was the last one available before production ceased.

Toobs truly gained popularity in the 1970s, becoming a favorite novelty crisp. However, their production was inconsistent over the years. They were initially discontinued in 2001 but saw a revival in 2007 under the name "Tasty Toobs." This resurgence was partially influenced by the global economic recession, which seemed to boost their popularity. Unfortunately, this revival was short-lived, and by 2015, The Smith's Snackfood Company halted production due to low consumer demand.

The discontinuation of Toobs triggered significant public outcry. Fans, including the famous cricketer Shane Warne, took to social media with campaigns like #BringBackToobs and #savetoobs, in hopes of convincing the company to reconsider. Despite the passionate pleas, the company remained steadfast, citing declining demand as the reason for their decision. Even Toobs’ Wikipedia page wasn’t spared, receiving vandalism in 2014. In a humorous turn of events, a radio duo from Melbourne decided to give away their last bags of Tasty Toobs to a lucky listener, as the snack became increasingly scarce.

Toobs remain a nostalgic memory for many Australians who fondly recall their unique taste and shape.