Ayran

Doogh, also known as Ayran, is a cold, savory yogurt-based drink typically enhanced with a pinch of salt. It is a popular refreshment throughout Central Asia, Eastern Europe, and the Middle East. Traditionally enjoyed chilled, Doogh pairs perfectly with grilled meats or rice dishes, particularly during the hot summer months. The drink is prepared by blending yogurt with cold or iced water, sometimes incorporating carbonation and a hint of mint for added flavor. Often described as "diluted yogurt" this refreshing beverage has its origins in ancient Persia and has been cherished in Iran for centuries.

Similar drinks to Doogh can be found in various cultures: Ayran in Turkey, Tan in Armenia, and Lassi in South Asia. Historical records suggest that Ayran has been enjoyed by Turks in Central Asia for a considerable time. In Turkey, Ayran is celebrated as a national drink, with endorsements from prominent figures like Recep Tayyip Erdoğan, a notable Turkish politician.

Despite these efforts to promote Ayran, it has faced some challenges. For example, during Ramadan, the consumption of Ayran in Turkey declined between 2010 and 2015. Additionally, in 2015, a state-owned manufacturer was fined for allegedly disrespecting Ayran in an advertisement.

There are many variations of Doogh, with some versions incorporating ingredients such as black pepper, dried mint, pennyroyal, lime juice, and even diced cucumbers for added texture. Some versions of Doogh are also carbonated, adding a fizzy twist to this traditional drink.