Pesek Zman

Pesek Zman is a beloved chocolate bar in Israel, produced by Strauss Group's Strauss Israel under the Elite brand. It features two delectable layers—a crispy wafer filled with either chocolate or hazelnut cream, all encased in a smooth chocolate coating. This mouthwatering treat first appeared on the market in 1982 and has since undergone several variations.

Here are some of the different versions of Pesek Zman available:

- Mini Pesek Zman: A smaller, bite-sized version.

- White and Black Chocolate: Variants with different chocolate coatings.

- Big Bite: A thicker version composed of four cubes.

- 4Play: A basketball-shaped treat with layers of wafer, nougat, and cream.

- Red Pesek Zman: A rolled wafer with various coatings.

- Fingers: Chocolate bars filled with cream.

- 2Good: Milk chocolate snacks filled with wafer and hazelnut cream.

As Elite's flagship product, Pesek Zman enjoys extensive promotion through catchy advertising campaigns. The well-known slogan, "Take Pesek Zman (time out), a sweet moment in life" is often featured alongside sports themes to emphasize the "time out" concept.

In 2012, Pesek Zman made headlines in Israel when consumers noticed that it was cheaper in the United States than in Israel. This triggered protests on social media against the Strauss company, highlighting the perceived price disparity.